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Category: BLOG
Beyond the “Cool Job”: How a Great Manager Actually Transforms an Artist’s Career
After 13 years at Google and YouTube, I’ve seen the music industry from a very specific vantage point: the data-driven, platform-heavy, 10,000-foot view. I’ve analyzed t...
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The Producer’s Paradox: Scaling Chaos with OAFF
In my most recent dinner session, I sat down with Kabeer Kathpalia, known to the world as OAFF.Between bites of my mom’s secret-recipe chole and homemade gulab jamuns, we do...
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Beyond the Stream: The Multidimensional Logic of Vinyl and Curation
At a recent PakPakPakao dinner, I sat down with two giants of the Bangalore music scene: Sandeep Raman (DJ, selector, and the heartbeat of Middle Room) and Sangeeth Ram (Sircuss Re...
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Breaking the “Bamboo Ceiling”: The Unstoppable Rise of Northeastern Artists
On a recent evening at PakPakPakao, the table was filled with the scents of smoked pork and fermented soybean (Axone), and I was joined by the heartbeat of Nagaland’s ...
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