Leaving a Corporate Career for Music: What It Really Takes
There is a particular kind of sentence that sounds inspiring when you hear it in retrospect. “I quit my job to become a musician.” Once the musician has an audience, albums, to...
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Category: BLOG
What It Means to Be an Independent Artist in 2026
Being an independent artist sounds simple from the outside. You make your own music. You decide what you want to say. You control your releases. There is no label executive sitting...
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You Learn Things Differently When the Consequences Are Yours
For years, I was the person giving advice. I spent my time at YouTube working with artists, labels and managers, talking about what was worth making, what consistency...
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What Radio Taught Us About Music Before the Algorithm
There was a time when discovering music required effort. You waited for a song on the radio. You borrowed a cassette from a friend. You heard something on television and then tried...
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What Gully Boy Got Right About Film Music
When Gully Boy released in 2019, its soundtrack became one of the most discussed parts of the film. That was not simply because it had good rap songs. The music worked because it w...
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Why Your Merchandise Should Be More Than a T-Shirt
Why Band Merchandise Is More Than a T-Shirt For many independent artists, merchandise starts with a simple question: what can we sell to fans? A better question is: what can mercha...
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Why International Exposure Can Change an Indian Artist’s Career
For an Indian artist, international exposure is often treated as a marker of success. A tour in Europe. A festival in the US. A release with an international label. These are all u...
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The Story Behind Hanumankind’s Big Dawgs Music Video
The Boldest Creative Decisions Don’t Feel Bold From the Inside One of the most memorable stories I’ve heard on my podcast didn’t begin with a viral music video. I...
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The Best Managers Believe Before the Numbers Do
One of the conversations that has stayed with me the longest from my podcast wasn’t about songwriting or the music industry at all. It was about what happened after Raman Neg...
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Why India Still Doesn’t Have Its First Bonafide Female Pop Star
India has no shortage of women making music. The harder question is why so few of them have been able to build the kind of large, recognisable pop careers that exist in other marke...
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